SORA AIRLINES
A Japan based low cost carrier airline, that embodies the spirit of Japanese culture in it’s entirety. Tranquillity, hospitality & heritage are at the heart of this identity. Drawing inspiration from Japanese minimalism & order.
The logo mark & graphic elements nod to the traditional craft of origami—an inclusive practice of paper folding, regardless of your country of origin. This creates a familiar & friendly symbol for travellers, strengthening the brand’s value of hospitality. *Student Project
The logo mark & graphic elements nod to the traditional craft of origami—an inclusive practice of paper folding, regardless of your country of origin. This creates a familiar & friendly symbol for travellers, strengthening the brand’s value of hospitality. *Student Project
Branding Identity
Logo & Naming
Art Direction
Logo & Naming
Art Direction