BRANDING. LOGO DESIGN. PACKAGING DESIGN
Healthy ready-to-eat meals serving up comfort classics with a twist. The objective of this project was to develop a brand that was differentiated & disruptive within the category. The overall branding achieves this through exciting & energetic art direction, a playful tone or voice & bold typography. Serv’d successfully launched in 2021 and can be found at selected Woolworths, Coles & independent grocers.